Sydney Porada joined David Smotrich & Partners LLP in January 2026 as Marketing Coordinator. Prior to joining the firm, Sydney relocated to New York from Detroit, Michigan after graduating from Michigan State University with a Bachelor of Science in Creative Advertising and minors in Graphic Design and Media Photography.
At DSP, Sydney supports the firm’s marketing, business development, and proposal efforts, bringing a strong creative eye and strategic mindset to the development of qualifications packages, presentations, digital content, and brand materials. She combines thoughtful visual communication with strong organizational skills to help clearly convey the firm’s experience, design approach, and capabilities.
Outside of her role at DSP, Sydney has pursued freelance photography, further strengthening her visual storytelling abilities and attention to composition, detail, and branding. Her background in photography and design informs her marketing approach, allowing her to create compelling, polished materials that are both visually engaging and strategically focused. Sydney’s creativity, adaptability, and collaborative nature make her an important part of the firm’s continued growth and outreach efforts.